Howdy, I'm Alex George

I am responsible for developing the company's brand identity, managing vendors, collaborating with other departments, staying up-to-date with design trends, and designing effective and visually compelling investor pitches. I play a role in establishing design guidelines to ensure consistency across all marketing and branding efforts, which is essential in creating a strong and recognizable brand for the startup and helping it stand out in a crowded marketplace.

I provided comprehensive support as an in-house agency, including creating digital content for global campaigns, managing animated video content, providing creative direction for photo and video shoots, producing print collateral for global campaigns. I had experience setting up in-house design teams and mentoring junior designers to sharpen their skill sets and ideas. My expertise included designing for events and other related tasks.

As a digital advertising professional, I created all digital advertising assets for Lenovo Worldwide. I actively participated in business pitches for Nike, Greenpeace, Lenovo, IBM, and other brands. I helped and mentored junior designers to sharpen their skills and acquire new ones. I worked closely with brand planners, account handlers, and writers to ensure the completion of jobs within given timeframes. Additionally, I was in charge of B2B digital marketing materials for IBM.

I was responsible for the conceptualization and execution of campaigns for digital and print media. I handled projects for digital, print, animation, events, direct marketing, and other areas. Additionally, I built relationships with existing clients to upsell and cross-sell. I represented the Sales and Marketing Solutions team and helped set up a digital team.