George
Experience
Working
Creative leader and hands-on individual contributor with 21 years of experience across digital, print, branding, social, video, animation, and creative strategy. Experienced in leading teams, driving global rebranding initiatives, and personally delivering creative solutions from concept to execution. Skilled at balancing strategic thinking, creative direction, and hands-on production across diverse platforms.
My specialization
CREATIVE DIRECTION Concept • Art Direction • Campaigns
BRAND & VISUAL IDENTITY Brand Systems • Identity • Guidelines
DIGITAL & SOCIAL Web • Social • Digital Experiences
VIDEO, MOTION & ANIMATION Storytelling • Motion • Production
3D & VISUALIZATION Modelling • Rendering • Product Visuals
AI-POWERED GRAPHICS & VIDEO Generative Design • AI Video • Visual Content
Lead end-to-end creative strategy and execution across web, social, video, animation, print, events, and sales enablement, driving global rebranding and consistent brand identity across customer touchpoints. Partner with cross-functional teams on marketing campaigns and product launches, leveraging Adobe Creative Cloud, Blender, and generative AI to create engaging content and streamline workflows. Mentor junior designers and foster creative excellence while balancing hands-on design with creative leadership.
Collaborated with vendors while independently developing marketing materials and 3D models. Led a proposal for an in-house creative studio and established a website QA team, coordinating with developers, web marketing teams, and PLMs to ensure consistency across regional websites. Implemented a centralized product and document dashboard, improving efficiency and reducing the need for manual page inspections.
Developed the company's brand identity and design guidelines while managing vendors and collaborating across departments. Led creative development for investor presentations and marketing initiatives, helping establish a strong and consistent brand presence for the startup.
Provided end-to-end creative support for global digital and print campaigns, from ideation to execution. Led event design, digital content, animated videos, print collateral, and creative direction for photo and video shoots. Collaborated with development teams and vendors on 3D modelling, animation, mobile apps, and other creative projects, while mentoring junior designers.
Created digital advertising assets for Lenovo Worldwide and contributed to business pitches for Nike, Greenpeace, Lenovo, IBM, and other global brands. Collaborated with brand planners, account teams, and writers to deliver campaigns within timelines while mentoring junior designers and supporting IBM's B2B digital marketing initiatives.
Conceptualized and executed campaigns across digital, print, animation, events, and direct marketing. Built client relationships, supported upselling and cross-selling initiatives, and helped establish a digital team within the Sales and Marketing Solutions group.
Career Recognition
